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Title: A comparison of cognitive structure and cognitive response approaches for measuring advertising effects on product attribute beliefs /
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Volume: 1323
Creator: Hastak, Manoj.
Publisher: [Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Date: February 1987.
Physical Description: 7, [3] p. ; 28 cm.
Language: eng
Copyright Status: In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact for information.